Marketing & Creative Scenarios
Marketing and creative teams need systems that connect briefs, assets, approvals, channels, performance, and client reporting. These scenarios show how to structure those workflows in an application.
Four-Step Pattern
Every detailed scenario in this library is now framed as the same four-step application pattern:
- Capture demand and context.
- Prepare the decision.
- Execute and collaborate.
- Resolve, explain, and improve.
Each scenario page calls out the goal of each step, the data needed to achieve it, the AI support that improves the experience, the business impact, and whether the current EAI delivery model is sufficient or needs extension.
Scenario Library
Advertising Campaign Operations
Manage briefs, assets, media plans, flights, approvals, conversions, and reconciliation workflows.
Graphic / UX Design Studio
Coordinate design briefs, research, wireframes, prototypes, revisions, handoff, and case-study output.
Market Research Delivery
Coordinate research briefs, sampling, fieldwork, transcripts, analysis, dashboards, and recommendations.
PR & Communications Campaigns
Run narrative development, media outreach, coverage tracking, crisis responses, and stakeholder updates.
SEO / SEM Operations
Manage keyword strategy, technical issues, content briefs, ad groups, experiments, and reporting.
Typical Building Blocks
- Campaigns, briefs, audiences, assets, approvals, and performance objects
- Cross-functional workflows for creative, media, analytics, and compliance
- Document-heavy intake for briefs, research, and creative packs
- AI support for summarisation, classification, optimisation, and insight extraction